By Johnny Betts
My Email to Jersey Mike's
Subject: GREAT idea for Jersey Mike's
*snips "All that and a bag of chips" portion that you should know by heart*
You could even have a big mafioso-type dude as your mascot. He'd be
aptly named, "Jersey Mike" and would speak in a thick New Jersey accent.
At the end of the commercial you could show Jersey Mike holding a
baseball bat and he could simply say, "Joisey Mike's - real sub
sandwiches for real men."
That would show customers that you don't serve wimpy, non-fat sandwiches
like Subway, you serve food for real men.
Well, that's my pitch. Let me know what you think. I can always use
more money, so I'll be looking forward to the additional income. Would
I be getting a lump-sum payment for my idea or a portion of the
increased profits? Just let me know. At the very least I'd take a free
sub sandwich or two. Thanks!
Jersey Mike's doesn't respond.
Don't ask me why, but Jersey Mike's didn't take the bait. Do these people have
an allergic reaction to success? Either that or they just don't want to get too
big. Maybe they can't handle the pressure.