By Johnny Betts
My Email to Schlotzsky's
Subject: GREAT idea for Schlotzsky's
*snips "All that and a bag of chips" portion that you should all know by heart now*
I noticed on your webpage that you like to use cool slogans. I have a couple
of those to offer also:
1) "funny name. serious sandwich. seriously kicking butt since 1971."
Just a variation on your current slogan. It'd be perfect if you had
Yahoo Serious (remember him? His career could use a shot in the arm)
delivering that line. You could maybe even have a "Young Einstein"
promotion for a week or two. There's no better gimmick than nostalgia
to bring customers through the door.
2) "Schlotzsky's - You don't have to know how to spell it to know that
it spells Mmmmm good!"
Well, that's my pitch. Let me know what you think. I can always use
more money, so I'll be looking forward to the additional income. Would
I be getting a lump-sum payment for my idea or a portion of the
increased profits? Just let me know. At the very least I'd take a free
sub sandwich or two. Thanks!
Schlotzsky's Doesn't Respond
Welp, Schlotzsky's never got back to me. I could email them again, but for now
I'll chalk them up as another company that's not too interested in taking a big
bite of success pie.